Independent Intelligence
We provide unbiased data and insights. We are not a media owner. Our interests align purely with our customers.
WHO WE ARE
Platform Intelligence That Helps You Move With Confidence
Built for what your brand needs today
Trust The Experts
Who We Are
Technology Built for Social
Our technology is architected specifically for social platforms, not retrofitted from legacy open web tools.
Dynamic Learning
Zefr is built for the speed of modern feeds. We capture and analyze data in real-time to match the pace of …
The Zefr Difference
Four foundational pillars that set Zefr apart from every other solution on the market.
Custom Solutions
Need something bespoke for your brand? We architect models and solutions around your workflows — not the other way around.
Social-first Architecture
Engineered from the ground up to understand the nuances of video, audio, and text within complex social feeds — not retrofitted from legacy open-web tools.
Pre + Post Signal Integration
Comprehensive coverage that connects planning data with performance metrics for a complete feedback/action loop.
Platform-Native Partnerships
Deep and direct integrations with major platforms ensuring data accuracy and privacy compliance.
Milestones
2008
Founded
Zefr is co-founded by Rich Raddon and Zach James.
2015
Platform Expansion
Expanded capabilities beyond YouTube to include Facebook and Instagram.
2019
Major Certifications
Achieved key industry accreditations for brand safety and suitability.
2021
Product Milestones
Zefr selected as the first third party brand safety partner on TikTok and Meta
2025
New Accreditations
Zefr receives MRC accreditation for viewability & IVT and provides the metric to advertisers free of charge
2026
Content-Level Brand Safety & Suitability
Zefr becomes the first third party to receive MRC accreditation for content level reporting of brand safety and suitability on YouTube
Want To See Who’s Behind It All?
Built by a team of leaders shaping what’s next.
