Fine Tuned AI For Brands
Tailored Intelligence
Be Fearless in the Feed.
Zefr helps marketers move confidently through the chaos of social platforms with technology built to decode the feed
Deep Integration with the worlds leading social platforms
The feed moves fast. Zefr moves faster.
Billions of videos are uploaded daily
Making sense of signal from noise is difficult at scale.
Trends spread in seconds not days
Trends spread in seconds not days
Zefr technology decodes that feed
So you don't have to.
Who We Are
See the Signal.
See the Signal.
Ignore the Noise.
Zefr’s platform ingests data across video, audio, imagery, text, metadata and more, for deeper video understanding and classification
Frame-Level Accuracy
Deep classification
Custom Policy Moderation
In-house content policy practitioners, defining custom brand models and guidelines
Cross Platform
Social first
How it Works
See What Others Miss
Ingest the feed
Videos, audio, metadata, thumbnails
Classify content
AI models trained for nuance, not keywords
Human Review
Validated and escalated by the experts
Activate and Verify
Before or after your ads run
The Shift
Don't Just Avoid Risk. Unlock Opportunity.
Traditional Brand Safety
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Keyword blocking
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Over-restriction = invisibility
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Static controls
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Reduced reach and performance
Zefr Platform Intelligence
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Multi-modal content classification
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Nuanced understanding at scale, not avoidance
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Dynamic optimization at the speed of culture
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Freedom to participate and grow
Solutions
Confidence at Every Stage
Your Competitive Advantage
Zefr Media Services
Our managed media team runs your campaigns end-to-end, applying our proprietary data and technology to deliver smarter, more effective buys.
Data Solutions
Our programmatic activation and verification for social platforms.
Our Solutions
Zefr Labs
Our innovation arm building the intelligence brands will need for what's next including how you show up in AI and emerging platforms.
Our Innovation Stack
Al & Emerging Platforms
Intelligence Engine
Your Brand's Future
Trusted to Navigate The Feed
Zefr gives us the intelligence to show up authentically.
"Leveraging Zefr’s Brand Suitability Data...exceeded our performance expectations."
Daisy Sollis, Digital Marketing Manager
Waitrose
"Partnering with TikTok and Zefr was the perfect solution as it allowed us to plan a big impact campaign, whilst monitoring in real-time via Zefr’s daily dashboard update to ensure the safety and suitability of our video ads"
Head of Advertising, Media & Sponsorship
Katy Allison at M&S Food
"We value the partnership with Zefr that allowed CMI Media Group to implement the first-ever 3rd party brand safety measurement on Meta for a pharma campaign, resulting in actionable insights that drove campaign goals."
Walter Schmidli, Vice President, Paid Social
CMI Media Group
Navigate Chaos. Capture Growth.
See how Zefr helps brands participate in culture - fearlessly.
Social First Technology
Wherever culture happens, Zefr is there.