Brands Who Use Zefr Technology
MAGNA + IPG Research: Driving Brand Value Through Content Targeting on YouTube
As advertisers are seeking effective methods to reach consumers without collecting user data in light of GDPR, Zefr teamed up with MAGNA and the IPG Media Lab to test how content targeting could solve this problem.
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Why We’re Different
We enable brands to safely and effectively harness the power of video with the right context and content. Every time.
Reach Your Audience on the Platforms that Matter
Zefr’s technology reaches your audience by aligning the right ad with the right content, on the platforms they care about.
Learn more about Zefr’s Impact
Read some of our success stories.
How Contextual Targeting Drives Brand Success
A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability.
Reach consumers in the back to school mindset
By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.
Delivering a QSR TV-like reach in social video
With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.