OUR SOLUTIONS
Brand Safety & Suitability
Navigate social platforms with confidence. Mitigate risky environments without sacrificing reach, performance or cultural relevance.
Context
Why Brand Safety Is Different In Social Feeds
Content Volume
Billions of videos are uploaded to social platforms daily
Context Changes Rapidly
Often faster than traditional blocklists can adapt
Open Web
Safety tools weren't built for in-feed video environments
How Zefr approaches brand safety & suitability
Social-First Classification
Built specifically for in-feed video, not retrofitted from web standards.
Pre + Post Intelligence
Evaluate content before impressions are served and verify suitability after for end-to-end coverage.
Brand-Defined Controls
Suitability thresholds reflect your brand values — applied transparently.
Accreditations & Certifications
Validated By The Industry Standards That Matter
Process
How It Works
Activate
Pre-bid content exclusions of all high risk/highly sensitive content, across standard categories with further category blocking available
Measure
Full content and category transparency via Zefr dashboard across posts your social media ads ran against, to inform future customizations.
Customize
Build additional reach in future campaigns with more granular carve-outs of content, but extend reach by not blocking less sensitive sub-categories.
Outcomes
Proven Performance At Scale
36%
Reduction in Media Waste
5x
Return on AD Spend
43%
Greater Reach
What We Solve
Brand-Tailored Capabilities
Brand Misappropriation
Detect and prevent unauthorized, misleading, or harmful use of your brand in user-generated content in real time.
AI-Generated Content
Identify AI-generated or AI-manipulated content and sub-categories for exclusion or inclusion.
Viewability
Verify your ads are seen by real humans, at no additional cost.
Media Quality
Eliminate low-quality media placements before they reach your campaign. Turn wasted media spend into working dollars.
Navigate Chaos. Capture Growth.
See how Zefr helps brands participate in culture - fearlessly.
Built For Major Social Platforms
Capabilities built platform-by-platform. Not adapted from a one-size-fits-all model.